Our Approach
Our work is built around four principles:
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Reduce complexity to a manageable number of strategic choices.
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Involve the people who need to make the strategy work
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Connect environmental ambition and regulatory positions with commercial reality and strategic opportunity
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Create a clear route from problem statements, guiding coalitions, and strategic intent through to structured plans, timetables, task-ownership, and ultimately effective implementation
A good strategy is about focus not aspiration - It creates momentum
Diagnosis: simplifying the complexity of reality into a definable problem.
Guiding policy: an overall approach that deals with the obstacles identified in the diagnosis — a structured way of dealing with the situation.
Commercially Sustainable: The wrap-around priority underpinning it all is can the business afford it or can the business afford not to do it.
Coherent actions: coordinated steps and resource commitments that carry out the guiding policy — actions that fit together and reinforce one another.